Question 1

What is HyperFake?

Accepted Answer

HyperFake is a structured creative production system for commercial video. It combines strategy, creative direction and AI-powered execution inside a faster, more controlled workflow.

Question 2

How does the system work?

Accepted Answer

The system moves from Brand DNA and project brief to fixed scope, creative development, production and final delivery. Decisions are defined early so execution can move faster and with more control.

Question 3

Is HyperFake an agency, a platform or a production company?

Accepted Answer

HyperFake combines parts of an agency, a production company and a platform, but it is not exactly any of them. It works as a structured AI video production system: strategy, creative direction, production and delivery are organized into a repeatable workflow with human creative control.

Question 4

Is this an AI video generator?

Accepted Answer

No. HyperFake is not a self-serve video generator. It is a structured production system where AI accelerates execution, while strategy and creative direction remain controlled by the system and expert criteria.

Question 5

Is this an AI ad generator?

Accepted Answer

No. HyperFake is not an AI ad generator. It is a structured production system for AI social ads and short-form paid performance.

Question 6

How is this different from an agency and a video production company?

Accepted Answer

Traditional agencies and production companies usually rely on open-ended processes, variable cost and slower production logic. HyperFake is built as a more controlled model with defined scope, structured output and fewer production bottlenecks.

Question 7

Can this replace creative teams?

Accepted Answer

No. HyperFake is not designed to replace creative thinking. It is designed to turn strategy, creative direction and AI-powered execution into a more scalable paid social production system.

Question 8

How scalable is the system?

Accepted Answer

It is built for scalable video production across campaigns, formats and recurring content needs, while keeping creative and brand coherence under control.

A brand can start with one clearly defined output and later scale it into new versions, formats or campaign adaptations, using the same structured production logic instead of rebuilding every piece from scratch.

Question 9

Can this scale ad production?

Accepted Answer

Yes. The system is built for scalable ad production across campaigns, recurring ad creatives and multiple commercial formats.

Question 10

What is AI video production?

Accepted Answer

AI video production is the use of AI-powered systems and workflows to create video more efficiently. HyperFake approaches it as a structured production system, not as a standalone generator.

Question 11

What are AI commercials?

Accepted Answer

AI commercials are advertising pieces produced with AI-powered systems and workflows. HyperFake approaches them as structured commercial production, not as isolated generated outputs.

Question 12

What are AI social ads?

Accepted Answer

AI social ads are paid social advertising pieces produced with AI-powered systems and workflows. HyperFake approaches them as structured social ad production, not as isolated generated outputs.

Question 13

What kind of videos can be produced?

Accepted Answer

Commercial video, ads, branded content, recurring campaign content and other structured outputs designed for digital media and scalable production needs.

Question 14

What types of campaigns can be produced?

Accepted Answer

Brand campaigns, performance ads, campaign videos, product storytelling and other commercial outputs designed for digital media and scalable advertising needs.

Question 15

Does this work for TikTok and Reels?

Accepted Answer

Yes. HyperFake is designed for AI social ads across TikTok, Instagram Reels and YouTube Shorts, with production logic adapted to each platform.

Question 16

How are AI commercials different from traditional ads?

Accepted Answer

The advertising goal stays the same, but the production model changes. HyperFake uses structured production to create AI commercials with faster execution, scalable output and more control than traditional ad workflows.

Question 17

How many ads can be produced?

Accepted Answer

The system is built for scalable social ad production, ongoing creative volume and repeatable output across campaign needs.

Question 18

What happens after I start a project?

Accepted Answer

After you start a project, HyperFake collects the key information about your brand, objective, format and production needs. From there, the project moves through a structured workflow: brief, creative direction, production, review and final delivery.

Question 19

Do I need to prepare a full creative brief?

Accepted Answer

No. You do not need to prepare a full creative brief from scratch. HyperFake helps structure the brief using your brand information, project goal, selected format and any references or assets you provide.

Question 20

Can HyperFake define the concept?

Accepted Answer

Yes. HyperFake can define the creative concept, visual direction, script logic and production approach based on your brand, objective and selected output. The goal is to turn a simple project need into a clear production direction.

Question 21

Do I approve the creative direction before production?

Accepted Answer

Yes. The creative direction is reviewed before production begins. This helps make sure the concept, tone, structure and visual approach are aligned before moving into the production phase.

Question 22

How long does it take to produce a video?

Accepted Answer

Delivery time depends on format, complexity, selected add-ons, and approval speed, but HyperFake is built to move significantly faster than traditional agency or production workflows.

As a general non-binding reference, typical delivery windows are approximately:
- 6–12s Avatar Hook: 1–2 business days
- 15s Social Content: 2–4 business days
- 30s Commercial Spot: 4–6 business days
- 60s Brand Film: 8–12 business days

Final timelines may vary depending on project scope, materials provided, revisions, approvals, technical factors, and any circumstances beyond HyperFake’s reasonable control.

Question 23

What do I need to provide before production starts?

Accepted Answer

You should provide the main brand or product information, any available assets, references, product images, logos, guidelines or key messages. If you do not have everything prepared, HyperFake can still help structure the project from the information available.

Question 24

Can I request changes?

Accepted Answer

Yes. Each project includes the revision rounds defined in its scope. Changes should be consolidated and requested at the correct review stage, so the workflow remains clear and production does not need to restart from scratch.

Question 25

How is the final video delivered?

Accepted Answer

The final video is delivered digitally in the selected format and aspect ratio. Delivery may include the final exported file and, when included in the scope, additional assets such as packshot, graphics, voiceover, music or sound design elements.

Question 26

How is pricing calculated?

Accepted Answer

Pricing is based on the selected product, duration, format, production complexity and any additional needs such as product integration, voiceover, music, sound design, graphics, packshots or extra adaptations.

Question 27

What is included in each project?

Accepted Answer

Each project includes a defined production scope: brief structuring, creative direction, script or concept development, production, review rounds and final delivery according to the selected product.

Question 28

Are revisions included?

Accepted Answer

Yes. Projects include the revision rounds defined in the selected scope. These revisions are designed to adjust and refine the work, not to restart the project with a completely new direction.

Question 29

What counts as a revision?

Accepted Answer

A revision is a consolidated set of changes requested within the approved direction and scope. It can include adjustments to copy, pacing, visual details, structure or production elements, depending on the stage of the project.

Question 30

What is not included?

Accepted Answer

Major changes of direction, new concepts, new scripts, additional formats, extra versions, new product messages or changes requested after approval may fall outside the original scope and may require a separate estimate.

Question 31

Can I request additional formats?

Accepted Answer

Yes. Additional formats can be requested when needed. Depending on the project, they may be treated as add-ons or as a new adaptation based on the approved production logic.

Question 32

Can I scale one idea into multiple versions?

Accepted Answer

Yes. A brand can start with one clearly defined output and later scale it into new versions, formats or campaign adaptations, using the same structured production logic instead of rebuilding every piece from scratch.

Question 33

Do you offer custom projects?

Accepted Answer

Yes. Custom projects are available for brands that need a specific format, broader campaign system, recurring production flow or a more complex creative and production setup.

Question 34

Do I need existing brand assets?

Accepted Answer

can also work from basic information, references, a website, product details or campaign goals.

Question 35

Can you work from a website only?

Accepted Answer

Yes. In many cases, a website can provide enough initial information to understand the brand, tone, offer, visual style and communication direction. Additional assets may still be requested if the project needs more precision.

Question 36

Can HyperFake follow my brand guidelines?

Accepted Answer

Yes. If you provide brand guidelines, HyperFake can use them to align the creative direction, tone, visual language, colors, typography, product treatment and overall brand coherence.

Question 37

Can you include my product in the video?

Accepted Answer

Yes. Product integration can be included depending on the selected scope, available assets and production complexity. The clearer the product references, the better the final result can be controlled.

Question 38

Can you create packshots?

Accepted Answer

Yes. Packshots can be created as part of the production scope when included in the project. They can be used as final frames, product moments, campaign closings or visual assets for the delivered piece.

Question 39

Can you create voiceover, music and sound design?

Accepted Answer

Yes. Voiceover, music and sound design can be included depending on the project scope. These elements help give the piece a more complete commercial, cinematic or platform-native finish.

Question 40

How do you keep visual consistency across outputs?

Accepted Answer

HyperFake works from a structured production logic that connects brand information, creative direction, visual references, script, storyboard and production prompts. This helps keep the visual language coherent across pieces, formats or future adaptations.

Question 41

Who owns the final video?

Accepted Answer

Once the full project has been paid, the client is automatically granted a licence to use the approved final deliverable for their own brand communication, marketing or advertising purposes, according to the scope agreed in the project.

This usually covers the final video or final exported assets delivered by HyperFake. It does not include internal prompts, source files, discarded ideas, working files, workflows, templates or production systems unless expressly agreed in writing.

Question 42

Can I use the video in paid ads?

Accepted Answer

Yes. Final delivered videos can be used in paid advertising campaigns, as long as that use is included within the agreed project scope.

This may include campaigns on platforms such as TikTok, Instagram, YouTube, LinkedIn, display, landing pages or similar digital channels, depending on the selected format and licence.

Question 43

Can I use the video across different platforms?

Accepted Answer

Yes. You can use the final video across the platforms included in the agreed project scope.

If you need additional formats, durations, aspect ratios or channel adaptations, they can be requested as extra formats or new adaptations.

Question 44

Is AI-generated content safe for brands?

Accepted Answer

HyperFake works with a structured and controlled approach to reduce creative, legal and reputational risks. Content is developed through defined creative direction, brand criteria, human review and an approval workflow before final delivery.

As with any advertising production, certain uses, sectors, claims, image rights or sensitive references may require additional review.

Question 45

Do you use real people, actors or synthetic talent?

Accepted Answer

HyperFake can work with different types of visual representation depending on the project: synthetic characters, avatars, AI-generated talent, client-provided assets or authorised materials.

The recognisable image of a real person will not be used without the necessary rights, permissions or authorisations.

Question 46

Can you avoid copyrighted references?

Accepted Answer

Yes. HyperFake avoids working with references that directly copy characters, campaigns, brands, protected styles, recognisable works or third-party copyrighted materials.

References can be used as aesthetic or strategic orientation, but not as instructions to reproduce protected content.

Question 47

How does HyperFake handle client data and assets?

Accepted Answer

Client materials are used to develop the project within the HyperFake workflow. This may include logos, brand guidelines, product images, references, messages, documents or any other asset required for production.

HyperFake treats these materials as project information and does not use them for purposes unrelated to the service, unless expressly authorised or technically necessary for production.

Question 48

Can I use the creative concept if I do not continue with production?

Accepted Answer

Not automatically. The creative phase is designed to develop the concept, art direction, script and storyboard for review and approval within the HyperFake workflow.

If you decide not to continue with the production phase, you cannot use those creative materials externally, produce them with another provider, adapt them into another campaign or exploit them commercially unless you purchase a separate Creative License.

Question 49

What is a Creative License?

Accepted Answer

A Creative License is an additional licence that allows you to use specific creative materials outside the HyperFake production workflow.

It may apply, for example, if you want to take a concept, script, storyboard or creative route developed by HyperFake and produce it internally or with another agency, studio, freelancer or production company.

The scope, price and permitted uses of the Creative License must be agreed in writing before any external use.

Question 50

Do I own the creative work after paying for the creative phase?

Accepted Answer

No. Payment for the creative phase gives you access to the creative development, review and approval process within HyperFake, but it does not transfer ownership of the creative materials or allow external use by default.

Ownership of the creative materials, internal production systems and working assets remains with HyperFake unless expressly agreed in writing. External use of creative materials requires a separate Creative License.

Question 51

What rights do I get once the full project is paid?

Accepted Answer

Once the full project has been paid, you have licence to use the approved final deliverable for your own brand communication, marketing or advertising purposes, according to the scope agreed in the project.

This usually covers the final video or final exported assets delivered by HyperFake. It does not include internal prompts, source files, discarded ideas, working files, workflows, templates or production systems unless expressly agreed in writing.

Question 52

Can I give the storyboard or script to another production company?

Accepted Answer

Only if you have purchased a Creative License that expressly allows it.

Without that licence, storyboards, scripts, concepts, art direction proposals and creative presentations are provided only for review inside the HyperFake workflow and cannot be used as production materials for third parties.

Question 53

Are previews or watermarked materials usable?

Accepted Answer

No. Previews, drafts, work-in-progress materials and watermarked files are provided only for internal review and approval.

They cannot be published, distributed, modified, used commercially or have their watermark removed unless HyperFake expressly authorises it and the applicable payments have been completed.

Question 54

Do I receive source files, internal workflows or prompts?

Accepted Answer

No. HyperFake delivers the approved final output, not its internal production system.

Prompts, system prompts, technical metadata, editable files, source files, AI workflows, internal versions, automation logic, templates and know-how remain part of HyperFake’s internal infrastructure unless expressly agreed otherwise.

Question 55

Why does HyperFake separate creative rights from production rights?

Accepted Answer

Because HyperFake is not only selling isolated ideas or files. It operates as a structured creative and production system.

The creative phase is part of that system and is priced for use within the HyperFake workflow. If a client wants to take that creative work outside the system and produce it elsewhere, that becomes a different type of use and requires a separate Creative License.

Frequently Asked Questions

HyperFake is redefining commercial video production